IMPROVING THE NEW PRODUCT DEVELOPMENT PROCESS — MAKING TECHNOLOGY PUSH WORK!

Abstract

Technology Push Defined What do we mean by “technology push?” Let's first go to Webster for some assistance. Two of the formal definitions that apply to the word push are “to shove” and “to give impetus.” These definitions seem relevant, for what we are dealing with when we talk about technology push is frequently a situation where an organization finds itself with technology that has not been “demanded” by the potential market and therefore, it literally has to push that technology toward its potential markets.

Citation

Paul, R.N. (1987), "IMPROVING THE NEW PRODUCT DEVELOPMENT PROCESS — MAKING TECHNOLOGY PUSH WORK!", Journal of Business & Industrial Marketing, Vol. 2 No. 4, pp. 59-61. https://doi.org/10.1108/eb006044