THE IMPACT OF CUSTOMER SERVICE IN INTERNATIONAL MARKETS
Norman E. Marr
(Research Fellow, Cranfield School of Management, England)
95
Abstract
In the world of Physical Distribution the identification of customer needs and the measurement of their relative importance has in the past been ignored. This paper investigates this theme and concludes it is of paramount importance for would‐be suppliers to obtain the view‐points of their prospective customers.
Citation
Marr, N.E. (1984), "THE IMPACT OF CUSTOMER SERVICE IN INTERNATIONAL MARKETS", International Marketing Review, Vol. 1 No. 4, pp. 17-23. https://doi.org/10.1108/eb008260
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited