FRAGMENTATION BETWEEN HOME OFFICE AND OVERSEAS MANAGEMENT

Abstract

This research sought to test the existence of fragmentation between home office and overseas management and its potential impact on the planning and control of social responsiveness programs. Results indicate that fragmentation does exist between home office and overseas management especially in the perceived impact of environmental factors on strategic planning. The findings reveal that home office management appears to have a strategic orientation to management while overseas management takes a more operational approach.

Citation

Smeltz, W.J. and Haydel, B.F. (1984), "FRAGMENTATION BETWEEN HOME OFFICE AND OVERSEAS MANAGEMENT", International Marketing Review, Vol. 1 No. 4, pp. 60-68. https://doi.org/10.1108/eb008265