MANAGING INTERNATIONAL CUSTOMER SERVICE
Professor Martin Christopher
(Professor of Marketing & Logistics, Cranfield School of Management, Bedford, England)
Dr Richard Lancioni
(Professor of Marketing, Temple University, Philadelphia, USA)
Dr John Gattorna
(University of New South Wales, Sydney, Australia)
217
Abstract
Domestic distribution operations have long understood the values of a strong customer service network. Now it's time for exporters to realize its worth, too. A new survey shows dramatically how US companies are souring foreign customers on their product offerings, largely because the Americans have chosen to leave pre‐sale and follow‐up service considerations to third parties overseas.
Citation
Christopher, M., Lancioni, R. and Gattorna, J. (1985), "MANAGING INTERNATIONAL CUSTOMER SERVICE", International Marketing Review, Vol. 2 No. 1, pp. 65-70. https://doi.org/10.1108/eb008271
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited