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INTERNATIONALIZATION AND DIVERSIFICATION OF U.S. TRADE: 1970 TO 1981

Robert T. Green (H. Timothy Harkins Centennial Professor in Business, The University of Texas at Austin, Graduate School of Business)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1985

82

Abstract

U.S. trade has undergone considerable change since 1970. The decade of the 1970s witnessed the dollar go from strength to weakness and then start back to its current strong position. That decade also contained the energy crisis with its resulting consequences for the world economy. This paper presents the shifts which occurred in the nature of U.S. international trade between 1970 and 1981. It first considers the shifts in the countries to which this nation exports its products and the countries from which it obtains its imports. The paper then describes the changes which have occurred in the specific product categories which are exported and imported; which products have gained and lost the greatest share of U.S. exports and imports. The findings of the study imply that U.S. firms are becoming more internationalized in orientation and more diversified in the nature of their imports and exports.

Citation

Green, R.T. (1985), "INTERNATIONALIZATION AND DIVERSIFICATION OF U.S. TRADE: 1970 TO 1981", International Marketing Review, Vol. 2 No. 2, pp. 53-62. https://doi.org/10.1108/eb008276

Publisher

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MCB UP Ltd

Copyright © 1985, MCB UP Limited

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