SUPPLIER CHOICE STRATEGIES IN INDUSTRIALISED NATIONS
Arch G Woodside
(The Malcolm S Woldenberg Professor of Marketing, School of Business, Tulane University)
Elizabeth J Wilson
(College of Business Administration, Pennsylvania State University)
433
Abstract
The hypothesis is supported that substantial similarities exist in supplier choice strategies across industrialised nations. The nine studies reviewed indicate that a four‐step process is common to the majority of capital goods purchases and purchases of component parts and raw materials in some European countries and the United States
Citation
Woodside, A.G. and Wilson, E.J. (1985), "SUPPLIER CHOICE STRATEGIES IN INDUSTRIALISED NATIONS", International Marketing Review, Vol. 2 No. 4, pp. 75-79. https://doi.org/10.1108/eb008294
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited