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CORPORATE RESPONSES TO INDUSTRIAL POLICY

Ravi Sarathy (College of Business, Northeastern University, Boston, Massachusetts)
Samuel Rabino (College of Business, Northeastern University, Boston, Massachusetts)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 February 1987

144

Abstract

Industrial policy as practiced by the Japanese is aimed at creating comparative advantage for its industry. This article emphasises Japan's integrated approach to industrial policy. Examples of the application of industrial policy to specific industries are presented. The importance of incorporating the effects of such industrial policies for an analysis of competition in international markets is highlighted. Then, some appropriate strategic countermeasures to such industrial targeting are discussed.

Citation

Sarathy, R. and Rabino, S. (1987), "CORPORATE RESPONSES TO INDUSTRIAL POLICY", International Marketing Review, Vol. 4 No. 2, pp. 33-46. https://doi.org/10.1108/eb008328

Publisher

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MCB UP Ltd

Copyright © 1987, MCB UP Limited

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