STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM
Socrates Papadopoulos
(Lecturer in Marketing, University of Bradford Management Centre, Bradford, West Yorkshire, England)
858
Abstract
This article concentrates on the application of econometrics in the development of international tourism marketing strategies. In particular it examines how empirical results can be related to a market choice matrix in identifying the most attractive countries for allocating marketing resources and limited promotional funds.
Citation
Papadopoulos, S. (1987), "STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM", International Marketing Review, Vol. 4 No. 2, pp. 71-84. https://doi.org/10.1108/eb008331
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited