THE CHINESE LOOK TO WORLD MARKETS

Abstract

Only in recent years has China been concerned about participating in the world economy. Thus far her international marketing has been limited in volume and elementary in nature. Currently China is relying primarily on her foreign partners and customers to do her international marketing as she lacks the know‐how and contacts to do an effective job herself. This will change as China moves down the learning curve. Indeed, China could become a major international marketing power before the end of this century if economic liberalisation is not stopped or reversed.

Citation

Terpstra, V. (1988), "THE CHINESE LOOK TO WORLD MARKETS", International Marketing Review, Vol. 5 No. 2, pp. 7-19. https://doi.org/10.1108/eb008348