Managing the Indian economy in the cross‐cultural context

Abstract

Deals with the liberalization and globalization of the Indian economy under the New Economic Policy (NEP), 1991. It also spells out implications of NEP, 1991 for corporate management, especially in the cross‐cultural context. Illustrates how changes are being contemplated in the management of some of the Indian companies as a consequence of liberalization. Concludes that in order to survive in an environment of cut‐throat competition that a free market economy implies, managers of India's corporate sector will have to reorient their HRD policies, change work culture of their employees and bring in stringent quality control in the manufacture of their products. Similarly, managers of multinational corporations will have to understand and appreciate the ground realities and show due respect for local culture and customs.

Citation

Sapra, C.L. (1995), "Managing the Indian economy in the cross‐cultural context", Cross Cultural Management: An International Journal, Vol. 2 No. 2, pp. 38-41. https://doi.org/10.1108/eb008389