Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000611. When citing the article, please cite: Gael M. McDonald, C.J. Roberts, (1990), “The Brand-naming Enigma in the Asia Pacific Context”, European Journal of Marketing, Vol. 24 Iss: 8, pp. 6 - 19.

Citation

(1990), "Erratum", Asia Pacific International Journal of Marketing, Vol. 2 No. 1, pp. 6-19. https://doi.org/10.1108/eb010210