Section 5: Services Marketing
Asia Pacific International Journal of Marketing
ISSN: 0954-7517
Article publication date: 1 February 1992
Abstract
Creating a customer‐centred culture, innovation in financial services, the Scandinavian contribution to service management and quality, and distinguishing product and service are discussed in this section.
Citation
(1992), "Section 5: Services Marketing", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 47-52. https://doi.org/10.1108/eb010237
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited