Section 7: Marketing & IT

Abstract

This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an information‐intensive environment, and the importance of IT for service quality in the airline industry.

Citation

(1992), "Section 7: Marketing & IT", Asia Pacific International Journal of Marketing, Vol. 4 No. 2, pp. 59-63. https://doi.org/10.1108/eb010239