Commercials in Literature

Abstract

Many snobs, high‐brows, intellectuals and other persons schooled beyond their capacities deplore the commercial sponsorship of radio and television programmes. Why anyone should rail at the market place is hard to understand; very often the “commercials” are superior to sponsored broadcasts both in artistry and pleasantry. It is difficult to understand why the intellectual should deride “commercials” since books, periodicals and newspapers permeated with advertising matter have been accepted by the reading public for generations if not centuries. Multitudinous advertisements in magazines and newspapers are more or less taken for granted as essential concomitants of the periodical publishing business. The sporadic attempts to launch publications containing no advertisements have not won sufficient support even from the self‐appointed élite to assure success.

Citation

BAUER, H.C. (1961), "Commercials in Literature", Library Review, Vol. 18 No. 2, pp. 106-109. https://doi.org/10.1108/eb012345