Logistical and Promotional Services and Wholesaler‐Broker Satisfaction
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 January 1983
Abstract
Brokers must realise that the promotional and logistical services they provide wholesalers help to determine the wholesaler's satisfaction with them. Although the results of the research presented in this article clearly show that high quality performance of both types of services is important, logistical services play a more important role in determining wholesaler satisfaction. Consequently, manufacturers must realise that brokers are an important link in the physical distribution channel and can help deliver high customer satisfaction via superior physical distribution service.
Citation
Ross, R.H. and Lusch, R.F. (1983), "Logistical and Promotional Services and Wholesaler‐Broker Satisfaction", International Journal of Physical Distribution & Materials Management, Vol. 13 No. 1, pp. 56-64. https://doi.org/10.1108/eb014554
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited