The Impact of Customer Services in International Markets
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 January 1984
Abstract
Traditionally distribution service has been viewed as an ancillary part of the product, “a necessary evil”. As a consequence service levels tended to emerge over time to meet corporate goals. In the past managers would point out the fact that they had shipped 90 per cent of cases ordered within 24 hours when answering the question “what level of customer service does your company give?” This isolation of one element of customer service as representative of the level of service offered was a very common practice.
Citation
Marr, N.E. (1984), "The Impact of Customer Services in International Markets", International Journal of Physical Distribution & Materials Management, Vol. 14 No. 1, pp. 33-40. https://doi.org/10.1108/eb014580
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited