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Assigning Organisational Responsibility for Interface Activities: An Analysis of PD and Marketing Manager Preferences

Peter M. Lynagh (Associate Professor of Marketing, School of Business, University of Baltimore)
Richard F. Poist (Associate Professor of Transportation and Logistics, College of Business and Management, University of Maryland)

International Journal of Physical Distribution & Materials Management

ISSN: 0269-8218

Article publication date: 1 June 1984

99

Abstract

During the past two decades, Physical Distribution (PD) has been described as having “come of age”, in semi‐maturity and most recently, as being in an actual state of maturity. Paralleling this development in an increasing number of firms, the PD function has been organised as a separate department to manage both the inbound and outbound flow of materials and goods.

Citation

Lynagh, P.M. and Poist, R.F. (1984), "Assigning Organisational Responsibility for Interface Activities: An Analysis of PD and Marketing Manager Preferences", International Journal of Physical Distribution & Materials Management, Vol. 14 No. 6, pp. 34-46. https://doi.org/10.1108/eb014595

Publisher

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MCB UP Ltd

Copyright © 1984, MCB UP Limited

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