Motor Gasoline Distribution Systems in Times of Change

Abstract

In order to be successful, gasoline marketing strategies must anticipate social, economic and technological trends as well as adapt to rapid and somewhat unpredictable changes in the consumer market. Distribution strategies, which affect the selection of merchandise, advertising and selling, inventory management and other functions, evolve from and adjust to a dynamic, changing environment.

Citation

Kaynak, E. (1985), "Motor Gasoline Distribution Systems in Times of Change", International Journal of Physical Distribution & Materials Management, Vol. 15 No. 1, pp. 5-21. https://doi.org/10.1108/eb014600