A Framework for Evaluating International Physical Distribution Strategies
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 April 1985
Abstract
Recently, a few major US firms such as General Motors and Dow Corning have begun to plan international physical distribution strategy on an integrated basis. However, many firms still plan international physical distribution strategy on a more fractionalised basis using several independent functional department and/or country plans. This is reflective of the polycentric orientation that has predominated in international marketing strategy. These non‐integrative approaches to strategy planning can result in ineffective and inefficient international physical distribution for several reasons.
Citation
Lorin Cook, R. and Burley, J.R. (1985), "A Framework for Evaluating International Physical Distribution Strategies", International Journal of Physical Distribution & Materials Management, Vol. 15 No. 4, pp. 26-38. https://doi.org/10.1108/eb014613
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited