A Strategic Problem in Logistics Control
International Journal of Physical Distribution & Materials Management
ISSN: 0269-8218
Article publication date: 1 May 1985
Abstract
Satisfying target markets is a major strategic purpose of all organisations. Logistics management, however, often encounters difficulty in serving individual customer groups. The target market or market segment is the building block of corporate strategy, the focus of both marketing and logistics efforts. Marketing focuses narrowly on specific sets of customers who respond in a similar way to the marketing mix. Logistics strategy, on the other hand, stresses the integration of material and product flow through the organisation as a single unit. The common bond lies in meeting the needs of these groups.
Citation
Schary, P.B. (1985), "A Strategic Problem in Logistics Control", International Journal of Physical Distribution & Materials Management, Vol. 15 No. 5, pp. 36-50. https://doi.org/10.1108/eb014617
Publisher
:MCB UP Ltd
Copyright © 1985, MCB UP Limited