Implementing Logistics Strategy

Abstract

It is probably the case that a point has been reached where many companies understand the “total distribution concept” and the need for a logistics orientation in managing the flow of materials and goods through their business and their marketing channels. Whilst this recognition is by no means universal, we might be justified in claiming that at least the level of awareness of the importance of “thinking logistically” is higher than ever before.

Citation

Christopher, M. (1986), "Implementing Logistics Strategy", International Journal of Physical Distribution & Materials Management, Vol. 16 No. 1, pp. 52-62. https://doi.org/10.1108/eb014627