Marketing — the dramatic change
Norman Waite
(Director of Diploma Studies of the Institute of Marketing)
130
Abstract
In recession, customer demand drops and consequently competition between firms to supply that reducing demand becomes greater and greater. As a result, that business function that we call marketing becomes more and more important to the company's survival, let alone growth.
Citation
Waite, N. (1983), "Marketing — the dramatic change", Education + Training, Vol. 25 No. 5, pp. 134-138. https://doi.org/10.1108/eb016964
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited