The product life cycle — fact or myth?

Abstract

It would be surprising if anyone connected with marketing — manager, academic or student — was not familiar with the concept of the Product Life Cycle. Thus a brief resumé only is given here as a starting point for the discussion which follows.

Citation

Marklew, A. (1985), "The product life cycle — fact or myth?", Education + Training, Vol. 27 No. 2, pp. 39-41. https://doi.org/10.1108/eb017099