Marketing Oneself
Philip Kitchen
(Lecturer in Marketing at Crewe & Alsager College of Higher Education)
99
Abstract
Recently the subject of self marketing — the application of marketing concepts to individuals — has attracted attention and space in American and UK publications. A tentative model has been developed which lends itself to the teaching of this exercise English publications are showing up the inability of those in employment, even those involved in marketing, to market themselves effectively.
Citation
Kitchen, P. (1987), "Marketing Oneself", Education + Training, Vol. 29 No. 5, pp. 7-8. https://doi.org/10.1108/eb017357
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited