The changing role of own labels
Frank Livesey
(Department of Management Sciences, University of Manchester Institute of Science and Technology)
74
Abstract
Own labels are now particularly strong in the grocery field and have become an accepted feature of the retail scene. Although own labels originally emphasised the economy aspect, this was followed by a greater emphasis on consistency of quality allied to economy. They have now taken their place as part of the overall strategy of the company.
Citation
Livesey, F. (1973), "The changing role of own labels", Retail and Distribution Management, Vol. 1 No. 3, pp. 14-17. https://doi.org/10.1108/eb017731
Publisher
:MCB UP Ltd
Copyright © 1973, MCB UP Limited