DISTRIBUTION: —the key to effective marketing

Abstract

Distribution is more than just the nuts and bolts of transport and warehousing. Used properly, it can be the key to effective marketing. SPD, in offering its distribution services to manufacturers, sees itself as making a contribution to a client's marketing needs, helping it to secure its rightful place in the market. This article describes how SPD approaches its clients' problems in distribution and marketing.

Citation

(1973), "DISTRIBUTION: —the key to effective marketing", Retail and Distribution Management, Vol. 1 No. 3, pp. 19-22. https://doi.org/10.1108/eb017732