DESIGN CONSULTANCY: ˜ A new concept

Abstract

The idea of the design consultant as somebody who comes into the board room and makes bright suggestions about the colour of the vehicles and the typeface on the stationery is more than a little outdated — if indeed it was ever valid. Today's design consultant must have a knowledge of his client's business in order to be able to advise on design as an integral part of marketing policy.

Citation

Topalian, A. (1973), "DESIGN CONSULTANCY: ˜ A new concept", Retail and Distribution Management, Vol. 1 No. 4, pp. 31-32. https://doi.org/10.1108/eb017739