KAUFHOF: A GERMAN STORE GROUP

Abstract

Kaufhof is the second largest retail group in the German Federal Republic. Like several German groups, it consists both of department stores and variety chain stores; in addition it is in business as a tour operator. It makes a significant impact on the German distributive scene. In delivering the Fourth Fraser Lecture on Retailing in London recently, Herr Nagel presented a fascinating portrait of the operating principles and merchandising policy of the group.

Citation

Nagel, G. (1973), "KAUFHOF: A GERMAN STORE GROUP", Retail and Distribution Management, Vol. 1 No. 5, pp. 25-28. https://doi.org/10.1108/eb017745