Massive Merchandisers

Abstract

This article is one result of an extensive tour Jennifer Tanburn recently undertook to study a wide range of retail outlets around the world. During this tour she visited New York, Chicago, Milwaukee, Houston and Los Angeles in the United States; and Stockholm, Copenhagen, Paris, Marseilles, Munich, Milan, Rotterdam and many other cities in Western Europe. Of the many exciting retail developments she saw, three examples of mass merchandising especially engaged her attention: the IKEA home furnishings groups in Sweden, the OBI do‐it‐yourself franchise operation in Germany and the American ‘Children's Bargain Town’. All three are examined in this special feature.

Citation

Tanburn, J. (1973), "Massive Merchandisers", Retail and Distribution Management, Vol. 1 No. 5, pp. 40-42. https://doi.org/10.1108/eb017748