Design in action: A FACELIFT FOR FOUR COMPANIES

Abstract

The role of the design consultant within the retail management context was discussed in a recent issue of RDM. This article examines how four different companies have faced up to a re‐appraisal of their roles in changing market conditions, and adopted new design policies to meet new situations

Citation

Halford, L. (1973), "Design in action: A FACELIFT FOR FOUR COMPANIES", Retail and Distribution Management, Vol. 1 No. 6, pp. 17-22. https://doi.org/10.1108/eb017755