Creating a strategy for profitability

Abstract

The formulation of a retail strategy involves defining the external areas, such as markets and competition; and internal sectors, which include finance, merchandising and logistics. The company must then decide on whether to adopt a market‐based or a competitive‐based strategy; it should then select an internal factor as the key base from which to mount its method of achieving the objective.

Citation

Walters, D. (1974), "Creating a strategy for profitability", Retail and Distribution Management, Vol. 2 No. 3, pp. 36-40. https://doi.org/10.1108/eb017792