THE TV RENTAL BUSINESS: Selling fantasy on the Never˜Never

Abstract

We may not be all that impressive in the European stakes when it comes to productivity, but in one index we triumphantly lead — some 96% of British families own or rent a TV set. Of that vast number of boob‐tubes (as they are currently known in the States), some 75% are rented. And in 1974 the TV rental trade netted £360m in rental payments. It seems a high price to pay for fantasised triviality.

Citation

Cox, R. (1975), "THE TV RENTAL BUSINESS: Selling fantasy on the Never˜Never", Retail and Distribution Management, Vol. 3 No. 3, pp. 28-30. https://doi.org/10.1108/eb017832