Building up an order processing system: The advantage of telephone selling
JN Davis
(Business Consultant in the Retail & Distribution Sector of International Computers Ltd., and also visiting lecturer, Management Centre, University of Aston in Birmingham.)
RW Kirby
(Systems Consultant in the same department of International Computers Ltd.)
150
Abstract
In the writers' view, an order processing system can best be built up by identifying the facilities required, and considering methods of order entry. They then discuss the advantages of telephone selling and describe how telephone sales operators can make full use of the order processing system to achieve maximum effectiveness.
Citation
Davis, J. and Kirby, R. (1976), "Building up an order processing system: The advantage of telephone selling", Retail and Distribution Management, Vol. 4 No. 2, pp. 42-45. https://doi.org/10.1108/eb017844
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited