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PINPOINTING THE PROBLEM

Michael Clay (Senior manager in a large international chemical company, responsible for the production and distribution planning function covering distribution over the whole world from supermarkets to overseas companies.)

Retail and Distribution Management

ISSN: 0307-2363

Article publication date: 1 April 1976

34

Abstract

Sooner or later every manager is faced with finding the route out of a difficult dilemma; choosing the solution which will cure the company's ills — not complicate them. All too often, as Chesterton wrote “It isn't that they can't see the solution. It is that they can't see the problem.” In this article Michael Clay describes an American technique for analysing and solving problems which can be learned quickly and requires no prior knowledge of management.

Citation

Clay, M. (1976), "PINPOINTING THE PROBLEM", Retail and Distribution Management, Vol. 4 No. 4, pp. 63-68. https://doi.org/10.1108/eb017856

Publisher

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MCB UP Ltd

Copyright © 1976, MCB UP Limited

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