Approaches to retail management: CURRYS: The largest consumer durable retailer

Abstract

Currys, originally associated with cycles, claim now to be the largest consumer durable multiple in the UK. It has not been a good time for consumer durable retailers but nonetheless the company has done well with turnover more than doubled over the past five years. The market aimed at is wide; this has benefits but also accompanying problems.

Citation

Walters, D. (1977), "Approaches to retail management: CURRYS: The largest consumer durable retailer", Retail and Distribution Management, Vol. 5 No. 6, pp. 10-16. https://doi.org/10.1108/eb017916