The story behind Tesco's stamp decision: And the company's policy for the future

Abstract

Tesco's decision in June to drop trading stamps was not simply a matter of promotional change, but an essential element in the formulation of the whole trading policy of the company. Three cardinal questions demanded consideration: Tesco's own position in the market; the short‐term prospects for the national economy; and a long‐term projection of Tesco performance against future economic developments. Ian MacLaurin delivered an extended version of what appears on the following pages at a recent conference organised by Capel‐Cure Myers.

Citation

Mac Laurin, I. (1977), "The story behind Tesco's stamp decision: And the company's policy for the future", Retail and Distribution Management, Vol. 5 No. 6, pp. 29-31. https://doi.org/10.1108/eb017919