Distributed processing at Birds Eye

Abstract

The recent arrival of the programmable microcomputer has been found fortuitous by Birds Eye, who are using it as part of their policy of distributed processing, and specifically as a facility for their salesforce. The device being used is the Data Recognition Dataport 5. At the moment the system is being used on a trial basis only, but it is hoped it will meet the administration and selling needs of salesmen, and improve communications and control with the central sales organisation.

Citation

Jones, T. (1978), "Distributed processing at Birds Eye", Retail and Distribution Management, Vol. 6 No. 6, pp. 38-40. https://doi.org/10.1108/eb017970