SHOP WITHIN A SHOP

Abstract

There's nothing very new about concessions: Selfridges have been hosting them for the past two decades. What is unusual is the recent growth in concessions, and more particularly, the use to which they have been put in certain stores, notably Bournes. RDM takes a look at the developing role of the shop within a shop.

Citation

Ognjenovic, D. (1980), "SHOP WITHIN A SHOP", Retail and Distribution Management, Vol. 8 No. 2, pp. 42-44. https://doi.org/10.1108/eb018040