Sell more and sell better with good design

Abstract

The designer needs to have an accurate picture of what the retailer is selling today — and intends to sell tomorrow. He's going to have to know, as well, whether there is likely to be a seasonal change in the size and shape of goods carried. And the designer will probably set his sights on a much broader brief than the retailer originally intended. These are some of the thoughts in David Calcott's address to the one‐day conference “Tomorrow's Interiors”, held in London in March.

Citation

Calcott, D. (1980), "Sell more and sell better with good design", Retail and Distribution Management, Vol. 8 No. 3, pp. 45-47. https://doi.org/10.1108/eb018053