Push‐button shopping: When will it happen?

Abstract

“The technology”, as our American friends say, “is already here” for TV shopping and ordering by home computer. The shopper will look at merchandise on a TV screen, listen to a salesman talking about it, compare what he says with findings in Which?, order the goods by punching in his personal code — and then pay by EFTS. Simple. But when will it all happen? At a conference in London organised by Gower Conferences, the general impression seemed to be the late 1990s. No need for panic just yet.

Citation

Foster, A. (1981), "Push‐button shopping: When will it happen?", Retail and Distribution Management, Vol. 9 No. 1, pp. 29-32. https://doi.org/10.1108/eb018086