Generic products: their impact in the UK

Abstract

Carrefour in France were (he first retailers to introduce the idea of “produits libres” — or generics, as they came to be called. In this country only three retailers so far include them in their range — International, Carrefour, and Fine Fare. UMIST have carried out a survey into the subject, which indicates that generics are compatible with attempts to upgrade a retailer's quality image, a major objective of some at the present time. In the writer's view, the recession is providing the right conditions for the development of generic ranges — and their appeal is likely to remain.

Citation

McGoldrick, P.J. and Sheath, K.J. (1981), "Generic products: their impact in the UK", Retail and Distribution Management, Vol. 9 No. 5, pp. 10-14. https://doi.org/10.1108/eb018111