Formulating a distribution strategy — With the aid of a computer

Abstract

Coopers & Lybrand, managing consultants, working in association with a consortium of Unilever companies, have developed a new tool for distribution strategy. It takes advantage of the latest EDP technology and presents information to the planner which enables him to test alternative strategies rapidly with the aid of visual display facilities. John Pendlebury outlines the system in this specially contributed feature.

Citation

Pendlebury, A.J. (1981), "Formulating a distribution strategy — With the aid of a computer", Retail and Distribution Management, Vol. 9 No. 5, pp. 59-62. https://doi.org/10.1108/eb018116