How unplanned are impulse purchases?

Abstract

Are your purchases planned or unplanned? A straightforward question, the answer to which can be oversimplified, ignoring the degrees to which customers can be reminded by advertising or attracted by a special offer. Concentrating on pharmacy customers, researchers at UMIST have taken an analytical look at impulse buyers.

Citation

McGoldrick, P. (1982), "How unplanned are impulse purchases?", Retail and Distribution Management, Vol. 10 No. 1, pp. 27-32. https://doi.org/10.1108/eb018124