SHOP LAYOUT: The key to increased sales
Justin Ashbourn
(Storeplan's Divisional Design Director)
756
Abstract
Selling more to your customers is one area of modern retailing examined in a new study The Way Ahead for Sports Retailing published by Storeplan, shop interior specialists from Gravesend, Kent. In this extract, Justin Ashbourn discusses the importance of correct shop layout and merchandise presentation in the quest for increased sales.
Citation
Ashbourn, J. (1982), "SHOP LAYOUT: The key to increased sales", Retail and Distribution Management, Vol. 10 No. 6, pp. 63-65. https://doi.org/10.1108/eb018167
Publisher
:MCB UP Ltd
Copyright © 1982, MCB UP Limited