Market research in retailing: Tackling ‘problem’ stores

Abstract

There must be few retailers who at some time or other have not had to confront the “problem” store — the store with sales below expectations for no immediately obvious reason. In this first of a series of articles on the application of market research to retailing, David Rogers discusses how market research techniques can be used effectively to eliminate the problem store.

Citation

Rogers, D. (1985), "Market research in retailing: Tackling ‘problem’ stores", Retail and Distribution Management, Vol. 13 No. 1, pp. 21-24. https://doi.org/10.1108/eb018259