Demographic data reports: How they can be used by retailers

Abstract

Retailers are fully aware of the importance of demographic data, but may not be clear how to use it profitably. Dr Rogers describes the different data collecting methods and explains their practical usage.

Citation

Rogers, D. (1986), "Demographic data reports: How they can be used by retailers", Retail and Distribution Management, Vol. 14 No. 5, pp. 23-26. https://doi.org/10.1108/eb018317