Creating long term strategy for retailing

Abstract

Strategic marketing is something which, until recently, few retailers indulged in or even understood. Now the ability to make far‐reaching strategic decisions on the future development of the business is becoming a realistic proposition, thanks to sophisticated database modelling techniques developed by ICL.

Citation

Ody, P. (1987), "Creating long term strategy for retailing", Retail and Distribution Management, Vol. 15 No. 6, pp. 8-11. https://doi.org/10.1108/eb018351