British Telecom's new retail outlets: Decision support in action

Abstract

New High Street outlets are being set up by British Telecom to carry the wide range of telephones and accessories now coming on to the market. A decision support system called “Express” is being used to analyse sales information, to monitor current progress, and as part of long term product marketing planning.

Citation

(1987), "British Telecom's new retail outlets: Decision support in action", Retail and Distribution Management, Vol. 15 No. 6, pp. 27-29. https://doi.org/10.1108/eb018353