Shop location analysis: A look at current techniques

Abstract

Even with all the work that has been going on in shop location over the past few years, too many retailers are still not sufficiently thorough and organised in their location procedures. In this feature David Rogers outlines a number of techniques available for estimating turnovers and evaluating new sites.

Citation

Rogers, D. (1987), "Shop location analysis: A look at current techniques", Retail and Distribution Management, Vol. 15 No. 6, pp. 40-42. https://doi.org/10.1108/eb018356