Shopper movement in a planned shopping centre

Abstract

The internal layout of a shopping centre and the spatial relationships of the individual shop units within it are important, to retailers and planners alike. However, relatively little work has been done on analysing the behaviour of pedestrians within shopping centres. To remedy this a week‐long observation study was undertaken in the Park Centre, Belfast; the results are here described by Stephen Brown.

Citation

Brown, S. (1988), "Shopper movement in a planned shopping centre", Retail and Distribution Management, Vol. 16 No. 1, pp. 30-34. https://doi.org/10.1108/eb018362